ROBERT GELLER SPRING/SUMMER 2018

Partnering with Robert Geller on his Spring/Summer 2018 campaign, I concepted the overall theme entitled “Where The Road Ends.” Taking inspiration from his collection, I directed both stills and video aspects of the campaign, along with it’s visual development.

The overall theme of the narrative involved the concept of something ending. Of reaching a point from which nothing else can be taken. To reach the edges where you find nothing, but yourself.

For production, we scouted a scenic location in Far Rockaway, and waited for the right cloudy day. The rg collection was designed with rich textures, and we wanted to match them through the rocks and THE ocean.

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