QUADIO MEDIA

Back in the Summer of 2019, I was approached to become the Creative Director of a new music streaming company called Quadio. Over the following months, I built out a vast & dynamic brand that would exist over numerous platforms. My main challenge was to answer the question; “What does music look like?”

Quadio was created to appeal mainly to university students. This was the driving force behind the early stages of identity development. The brand carries a vibrant & collabortive spirit. The colors are used to symbolize both music & creation.

Quadio revolves around the concepts of creation & collaboration. The promise of the platform, and the brand, is to bridge the two in a fun and engaging way.

I centered the launch campaign around “Press Play.” This concept captured the energy we wanted to showcase, but also served as a strong call to action.

The core element of this campaign is about the activation of sound, the contrast of the before and after of Pressing Play. The world begins silent and void, but once we Press Play it is filled with music and color.

No Poetry After Auschwitz